Privacy Policy

Ammo & Company Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from ammoandco.co.uk and its associated websites (the “Sites”). We are committed to safeguarding your personal data and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Personal Information We Collect

When you visit the Site, we collect various types of personal information:

Device Information

We automatically collect information about your device, such as:

• Your web browser, IP address, time zone, and some cookies installed on your device.
• Browsing data, including pages you view, referring websites or search terms, and how you interact with the Site.

We collect Device Information using technologies like:

• Cookies: Small data files stored on your device. For more about cookies and managing them, see our Cookies Policy.
• Log Files: Track actions on the Site, including IP address, browser type, and timestamps.
• Web Beacons, Tags, and Pixels: Electronic tools to record how you browse the Site.

Order Information

When you make or attempt to make a purchase, we collect:

• Your name, billing address, shipping address, payment information, email address, and phone number.

Children’s Data

Our Site is not intended for individuals under 13 years of age, and we do not knowingly collect data from children. If we learn that we have inadvertently collected such data, we will delete it promptly.

Aggregated Information

We may also anonymize or aggregate your personal data for analytics, ensuring it cannot identify you directly.

When we refer to “Personal Information” in this Privacy Policy, we include both Device Information and Order Information.

2. How Do We Use Your Personal Information?

We use your Personal Information for the following purposes:

Order Fulfillment

• To process and deliver your orders, including payment processing, shipping, and sending order confirmations.

Customer Support

• To communicate with you and respond to inquiries.

Marketing and Advertising

• To send you marketing emails or personalized advertising, based on your consent and preferences.

Site Optimization

• To analyze browsing behavior, improve our Site’s functionality, and ensure security.

Legal Compliance

• To comply with legal obligations or respond to lawful requests, such as subpoenas or court orders.

Fraud Prevention

• To detect and mitigate fraudulent activities, particularly through monitoring IP addresses and payment behaviors.

3. Sharing Your Personal Information

We share your Personal Information with trusted third parties to support our operations, including:

• Shopify: Our e-commerce platform. Shopify Privacy Policy
• Google Analytics: For analyzing customer interactions. Google Privacy Policy
  You can opt-out of Google Analytics here.
• Advertising Partners: For targeted ads, such as Facebook and Google Ads. You can manage ad settings via:
• Facebook Ad Preferences
• Google Ads Preferences
• Bing Ads Preferences

We ensure all third parties comply with UK GDPR standards by entering into contracts that protect your data.

We may also share information:

• To comply with legal obligations.
• To enforce our Terms of Service or protect our rights.

4. Cookies Policy

We use cookies and similar technologies to:

• Enable the Site’s core functionality.
• Improve your browsing experience.
• Provide personalized advertising.

You can manage cookie preferences via our cookie banner or your browser settings. Learn more in our Cookies Policy.

5. Your Rights

Under UK GDPR, you have the following rights regarding your Personal Information:

• Access: Request a copy of your data.
• Correction: Request corrections to inaccurate or incomplete data.
• Erasure: Request deletion of your data (“Right to be Forgotten”).
• Portability: Request transfer of your data to another service.
• Restriction or Objection: Restrict or object to how we process your data, including for marketing.
• Withdraw Consent: Withdraw your consent for non-essential data processing.

To exercise these rights, please contact us using the details below. We will respond within one month, as required by law.

If you believe we have mishandled your data, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO). More details are available at www.ico.org.uk.

6. Data Retention

We retain your Personal Information only as long as necessary for the purposes outlined in this Privacy Policy:

• Order Information: Retained for six years to comply with legal and tax obligations, unless you request deletion.
• Device Information: Retained for analytics purposes, typically for 14 months, or as required by our data processing agreements.

7. International Data Transfers

Your data may be transferred to countries outside the UK, including Canada and the United States. We use safeguards such as Standard Contractual Clauses or rely on adequacy decisions to ensure your data is protected.

8. Data Security

We implement appropriate technical and organizational measures to safeguard your data, including encryption, secure servers, and regular security assessments.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. The updated version will always be available on our Site.

10. Contact Us

If you have questions, complaints, or wish to exercise your rights, you can contact us:

Email: [email protected]

Mail: Ammo & Company, Unit 17, Gravelly Hill Industrial Estate, Birmingham, B24 8HZ, United Kingdom

Phone: +44 (0) 121 77 22 999

This revised policy ensures compliance with UK GDPR and PECR, provides enhanced transparency, and protects user rights effectively.