Formed in 2007, Rifles Direct is the official e-commerce website of The Rifles Regiment. All items selected and contained within the site have been formally approved and signed off by the regiment. The operation of the site is the responsibility of AMMO & Company Ltd to whom these responsibilities have been outsourced. The operation will be managed by joint Rifles and AMMO committee who will ensure that what is on offer is relevant to all Rifles.

The profit share of sales will come from AMMO & Company Ltd to the Regimental Trust and be used to support the welfare and benevolence activities of the Regiment.